creators
influencers are making millions
From Instagram ads, to YouTube videos, these new “celebrities” are benefiting off of our own social media usage
Harvard business review
analyzes how these people are able to gain a following and from there continue to grow while making money at the same time.
- Crowdcultures
- Views, likes, attention, clicks
Brands are able to take advantage of the followings of these internet personalities to promote business.
earnings
Social media posts can earn influencers thousands up to millions through companies and partnerships
celebrities
Similar analysis is explained by JSTOR Daily in how the seek for followers is what drives influencers to find success.
- "There’s little difference between determinedly self-promoting online celebrities, and those of us who simply glow when our Facebook posts or Insta posts get a few more likes than usual: The scale of our ambitions might be different, but the craving for attention is the same" ("With Social Media, Everyone's A Celebrity").
Youtube
One of the most popular and used social media platforms
- YouTubers make money through ads and views in their videos if chosen to monetize
- Millions of people trying to gain subscribers and make it big on the site
- Recent issues regarding its algorithm and copyright issues on videos